Beverage Today
The beverage industry is enormous, with new products introduced almost daily. There are hundreds of different drinks on the market, all produced and bottled in different and attractive packaging. Worldwide, there are thousands of successful beverage companies. The food and beverage industry is a complex, global collective of diverse businesses that together supply much of the food energy to population of the world.
Industry
The beverage industry includes manufacturers and distributors of soft drinks, bottled water, energy drinks, sports drinks, milk products, coffee and tea based products, nutritional drinks, and alcohol products. Some factors that influence the consumption of these products can include the time of day or other environmental situations, but consumer tastes, demographics and lifestyles are the engine that drives the demand for beverages. Large companies benefit from economies of scale in production and distribution. Small companies can compete by producing new products, catering to local tastes, or nimbly reacting to changes in the marketplace.